Tourism and hospitality marketing / Chester Dave G. Arenas
Material type:
TextPublication details: Manila, Philippines : Edric Publishing House, c2021Description: 104 pages ; 25 cmISBN: - 9786218179158
- TX 911.3.M3 .A74 2021
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National University - Manila | LRC - Main Filipiniana | Gen. Ed - CTHM | FIL TX 911.3.M3 .A74 2021 (Browse shelf(Opens below)) | c.1 | Available | NULIB000018305 |
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| FIL KPM 3110 .D45 2009 c.1 The law on transfer and business taxation : with illustrations, problems, and solutions / | FIL KPM 3411 .A15 2017 c.11 Ang Tsarter ng ASEAN : salin sa Filipino ng The ASEAN Charter. | FIL TX 911.3 .B84 2023 Ergonomics facilities planning for the hospitality industry / | FIL TX 911.3.M3 .A74 2021 Tourism and hospitality marketing / | FIL TX 911.3.M27 .A74 2020 Entrepreneurship in tourism and hospitality industry / | FIL TX 911.3.M27 .A74 2021 Quality service management in tourism and hospitality industry / | FIL TX 911.3.M27 .A74i 2021 Introduction to meetings, incentives, conferences, and events management (MICE) as applied to hospitality and tourism / |
Includes bibliographical references.
CHAPTER 1. An overview of marketing in the Hospitality industry -- 2. Marketing environment and SWOT Analysis -- 3. The marketing strategy & role of marketing in hospitality industry -- 4. The marketing management process -- 5. Product mix -- 6. Price mix -- 7. Place Mix -- 8. Promotions Mix.
This book presents a variety of practical application tools, skills, practices, models, approaches and strategies that are proving themselves effective in tourism marketing.
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