Tourism and hospitality marketing /
Arenas, Chester Dave G.
Tourism and hospitality marketing / Chester Dave G. Arenas - Manila, Philippines : Edric Publishing House, c2021 - 104 pages ; 25 cm.
Includes bibliographical references.
CHAPTER 1. An overview of marketing in the Hospitality industry -- 2. Marketing environment and SWOT Analysis -- 3. The marketing strategy & role of marketing in hospitality industry -- 4. The marketing management process -- 5. Product mix -- 6. Price mix -- 7. Place Mix -- 8. Promotions Mix.
This book presents a variety of practical application tools, skills, practices, models, approaches and strategies that are proving themselves effective in tourism marketing.
9786218179158
TOURISM -- MARKETING
TX 911.3.M3 .A74 2021
Tourism and hospitality marketing / Chester Dave G. Arenas - Manila, Philippines : Edric Publishing House, c2021 - 104 pages ; 25 cm.
Includes bibliographical references.
CHAPTER 1. An overview of marketing in the Hospitality industry -- 2. Marketing environment and SWOT Analysis -- 3. The marketing strategy & role of marketing in hospitality industry -- 4. The marketing management process -- 5. Product mix -- 6. Price mix -- 7. Place Mix -- 8. Promotions Mix.
This book presents a variety of practical application tools, skills, practices, models, approaches and strategies that are proving themselves effective in tourism marketing.
9786218179158
TOURISM -- MARKETING
TX 911.3.M3 .A74 2021