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Tourism and hospitality marketing / Chester Dave G. Arenas

By: Material type: TextTextPublication details: Manila, Philippines : Edric Publishing House, c2021Description: 104 pages ; 25 cmISBN:
  • 9786218179158
Subject(s): LOC classification:
  • TX 911.3.M3 .A74 2021
Contents:
CHAPTER 1. An overview of marketing in the Hospitality industry -- 2. Marketing environment and SWOT Analysis -- 3. The marketing strategy & role of marketing in hospitality industry -- 4. The marketing management process -- 5. Product mix -- 6. Price mix -- 7. Place Mix -- 8. Promotions Mix.
Summary: This book presents a variety of practical application tools, skills, practices, models, approaches and strategies that are proving themselves effective in tourism marketing.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Main Filipiniana Gen. Ed - CTHM FIL TX 911.3.M3 .A74 2021 (Browse shelf(Opens below)) c.1 Available NULIB000018305

Includes bibliographical references.

CHAPTER 1. An overview of marketing in the Hospitality industry -- 2. Marketing environment and SWOT Analysis -- 3. The marketing strategy & role of marketing in hospitality industry -- 4. The marketing management process -- 5. Product mix -- 6. Price mix -- 7. Place Mix -- 8. Promotions Mix.

This book presents a variety of practical application tools, skills, practices, models, approaches and strategies that are proving themselves effective in tourism marketing.

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