Tourism and hospitality marketing / (Record no. 20546)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01113nam a2200229Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NULRC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250520103001.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250520s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9786218179158 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NULRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | TX 911.3.M3 .A74 2021 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Arenas, Chester Dave G. |
| Relator term | author |
| 245 #0 - TITLE STATEMENT | |
| Title | Tourism and hospitality marketing / |
| Statement of responsibility, etc. | Chester Dave G. Arenas |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Manila, Philippines : |
| Name of publisher, distributor, etc. | Edric Publishing House, |
| Date of publication, distribution, etc. | c2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 104 pages ; |
| Dimensions | 25 cm. |
| 365 ## - TRADE PRICE | |
| Price amount | PHP475 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | CHAPTER 1. An overview of marketing in the Hospitality industry -- 2. Marketing environment and SWOT Analysis -- 3. The marketing strategy & role of marketing in hospitality industry -- 4. The marketing management process -- 5. Product mix -- 6. Price mix -- 7. Place Mix -- 8. Promotions Mix. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This book presents a variety of practical application tools, skills, practices, models, approaches and strategies that are proving themselves effective in tourism marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | TOURISM -- MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Gen. Ed - CTHM | LRC - Main | National University - Manila | Filipiniana | 10/18/2021 | Purchased - Edric | 475.00 | FIL TX 911.3.M3 .A74 2021 | NULIB000018305 | 05/20/2025 | c.1 | 05/20/2025 | Books |