Marketing and promotion for design professionals / John Philip Bachner and Naresh Kumar Khosla
Material type:
TextPublication details: New York : Van Nostrand Reinhold Company, Inc., c1977Description: xiv, 354 pages : illustrations ; 24 cmISBN: - 442204787
- NK 1504 .B33 1977
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National University - Manila | LRC - Architecture General Circulation | Architecture | GC NK 1504 .B33 1977 (Browse shelf(Opens below)) | c.1 | Available | NULIB000017498 |
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| GC NK 1380 .I53 1971 Decoration and design / | GC NK 1403 .S54 1972 c.1 Homes : today and tomorrow / | GC NK 1403 .S54 1972 c.2 Homes : today and tomorrow / | GC NK 1504 .B33 1977 Marketing and promotion for design professionals / | GC NK 1505 .M35 1972 Design : elements and principles / | GC NK 1510 .J66 1972 The grammar of ornament : illustrated by examples from various styles of ornament, one hundred and twelve plates / | GC NK 1510 .L43 1978 Techniques of interior design rendering and presentation / |
Includes index.
Preface --1. The GMA, its segmentation, and the MU -- 2. Basic organizational research -- 3. Basic marketing research -- 4. Marketing planning through MU evaluation -- 5. Marketing organization -- 6. Personnel relations -- 7. Promotion -- 8. Implementing the marketing plan -- Index.
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