Marketing and promotion for design professionals / John Philip Bachner and Naresh Kumar Khosla

By: Contributor(s): Material type: TextTextPublication details: New York : Van Nostrand Reinhold Company, Inc., c1977Description: xiv, 354 pages : illustrations ; 24 cmISBN:
  • 442204787
Subject(s): LOC classification:
  • NK 1504 .B33 1977
Contents:
Preface --1. The GMA, its segmentation, and the MU -- 2. Basic organizational research -- 3. Basic marketing research -- 4. Marketing planning through MU evaluation -- 5. Marketing organization -- 6. Personnel relations -- 7. Promotion -- 8. Implementing the marketing plan -- Index.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Architecture General Circulation Architecture GC NK 1504 .B33 1977 (Browse shelf(Opens below)) c.1 Available NULIB000017498

Includes index.

Preface --1. The GMA, its segmentation, and the MU -- 2. Basic organizational research -- 3. Basic marketing research -- 4. Marketing planning through MU evaluation -- 5. Marketing organization -- 6. Personnel relations -- 7. Promotion -- 8. Implementing the marketing plan -- Index.

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