Marketing and promotion for design professionals / (Record no. 19739)

MARC details
000 -LEADER
fixed length control field 00966nam a2200217Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field NULRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250520102943.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250520s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 442204787
040 ## - CATALOGING SOURCE
Transcribing agency NULRC
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number NK 1504 .B33 1977
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Bachner, John Philip.
Relator term author
245 #0 - TITLE STATEMENT
Title Marketing and promotion for design professionals /
Statement of responsibility, etc. John Philip Bachner and Naresh Kumar Khosla
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Van Nostrand Reinhold Company, Inc.,
Date of publication, distribution, etc. c1977
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 354 pages :
Other physical details illustrations ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Preface --1. The GMA, its segmentation, and the MU -- 2. Basic organizational research -- 3. Basic marketing research -- 4. Marketing planning through MU evaluation -- 5. Marketing organization -- 6. Personnel relations -- 7. Promotion -- 8. Implementing the marketing plan -- Index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element DESIGN SERVICES
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Khosla, Naresh Kumar.
Relator term joint author
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Architecture LRC - Architecture National University - Manila General Circulation 11/27/2019 Reaccessioned   GC NK 1504 .B33 1977 NULIB000017498 05/20/2025 c.1 05/20/2025 Books