Marketing and promotion for design professionals /
Bachner, John Philip.
Marketing and promotion for design professionals / John Philip Bachner and Naresh Kumar Khosla - New York : Van Nostrand Reinhold Company, Inc., c1977 - xiv, 354 pages : illustrations ; 24 cm.
Includes index.
Preface --1. The GMA, its segmentation, and the MU -- 2. Basic organizational research -- 3. Basic marketing research -- 4. Marketing planning through MU evaluation -- 5. Marketing organization -- 6. Personnel relations -- 7. Promotion -- 8. Implementing the marketing plan -- Index.
442204787
DESIGN SERVICES
NK 1504 .B33 1977
Marketing and promotion for design professionals / John Philip Bachner and Naresh Kumar Khosla - New York : Van Nostrand Reinhold Company, Inc., c1977 - xiv, 354 pages : illustrations ; 24 cm.
Includes index.
Preface --1. The GMA, its segmentation, and the MU -- 2. Basic organizational research -- 3. Basic marketing research -- 4. Marketing planning through MU evaluation -- 5. Marketing organization -- 6. Personnel relations -- 7. Promotion -- 8. Implementing the marketing plan -- Index.
442204787
DESIGN SERVICES
NK 1504 .B33 1977