How to market professional design services / Gerre L. Jones
Material type:
TextPublication details: New York : McGraw Hill Education, c1973Description: ix, 354 pages : illustrations ; 24 cmISBN: - 70328005
- NA 1996 .J66 1973
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National University - Manila | LRC - Architecture General Circulation | Architecture | GC NA 1996 .J66 1973 c.1 (Browse shelf(Opens below)) | c.1 | Available | NULIB000017022 | ||
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National University - Manila | LRC - Architecture General Circulation | Architecture | GC NA 1996 .J66 1973 c.2 (Browse shelf(Opens below)) | c.2 | Available | NULIB000017023 |
Browsing LRC - Architecture shelves, Shelving location: General Circulation, Collection: Architecture Close shelf browser (Hides shelf browser)
| No cover image available | No cover image available | No cover image available | No cover image available | No cover image available | No cover image available | No cover image available | ||
| GC NA 1996 .C87 1987 c.2 Current techniques in architectural practice / | GC NA 1996 .D53 1972 Joint ventures for architects and engineers / | GC NA 1996 .F66 1978 c.1 Running an office for fun and profit : business techniques for small design firms / | GC NA 1996 .J66 1973 c.1 How to market professional design services / | GC NA 1996 .J66 1973 c.2 How to market professional design services / | GC NA 1996 .M69 1984 The architecture's guide to fee negotiations / | GC NA 1996 .N49 1992 New directions in architectural and engineering practice / |
Includes bibliographical references and index.
Introduction -- 1. Historical background -- 2. Principles and psychology of marketing -- 3. Getting organized -- 4. How and where to find prospects -- 5. Promotional tools and strategy: I. Brochures, reprints, books, motion pictures, and TV -- 6. Promotional tools and strategy: II. Correspondence, proposals, job histories, and other tools -- 7. The presentation: prologue -- 8. The presentation: The interview -- 9. Political action -- 10. Federal, state, and municipal clients -- 11. Joint ventures, associations, and other consortia -- 12. Overseas client acquisition -- 13. A piece of the action -- 14. Public relations: basic -- 15. Public relations: advanced -- 16. Mood of change.
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