How to market professional design services / Gerre L. Jones

By: Material type: TextTextPublication details: New York : McGraw Hill Education, c1973Description: ix, 354 pages : illustrations ; 24 cmISBN:
  • 70328005
Subject(s): LOC classification:
  • NA 1996 .J66 1973
Contents:
Introduction -- 1. Historical background -- 2. Principles and psychology of marketing -- 3. Getting organized -- 4. How and where to find prospects -- 5. Promotional tools and strategy: I. Brochures, reprints, books, motion pictures, and TV -- 6. Promotional tools and strategy: II. Correspondence, proposals, job histories, and other tools -- 7. The presentation: prologue -- 8. The presentation: The interview -- 9. Political action -- 10. Federal, state, and municipal clients -- 11. Joint ventures, associations, and other consortia -- 12. Overseas client acquisition -- 13. A piece of the action -- 14. Public relations: basic -- 15. Public relations: advanced -- 16. Mood of change.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Architecture General Circulation Architecture GC NA 1996 .J66 1973 c.1 (Browse shelf(Opens below)) c.1 Available NULIB000017022
Books Books National University - Manila LRC - Architecture General Circulation Architecture GC NA 1996 .J66 1973 c.2 (Browse shelf(Opens below)) c.2 Available NULIB000017023

Includes bibliographical references and index.

Introduction -- 1. Historical background -- 2. Principles and psychology of marketing -- 3. Getting organized -- 4. How and where to find prospects -- 5. Promotional tools and strategy: I. Brochures, reprints, books, motion pictures, and TV -- 6. Promotional tools and strategy: II. Correspondence, proposals, job histories, and other tools -- 7. The presentation: prologue -- 8. The presentation: The interview -- 9. Political action -- 10. Federal, state, and municipal clients -- 11. Joint ventures, associations, and other consortia -- 12. Overseas client acquisition -- 13. A piece of the action -- 14. Public relations: basic -- 15. Public relations: advanced -- 16. Mood of change.

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