How to market professional design services / (Record no. 19263)

MARC details
000 -LEADER
fixed length control field 01310nam a2200205Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field NULRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250520102933.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250520s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 70328005
040 ## - CATALOGING SOURCE
Transcribing agency NULRC
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number NA 1996 .J66 1973
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Jones, Gerre L.
Relator term author
245 #0 - TITLE STATEMENT
Title How to market professional design services /
Statement of responsibility, etc. Gerre L. Jones
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw Hill Education,
Date of publication, distribution, etc. c1973
300 ## - PHYSICAL DESCRIPTION
Extent ix, 354 pages :
Other physical details illustrations ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Introduction -- 1. Historical background -- 2. Principles and psychology of marketing -- 3. Getting organized -- 4. How and where to find prospects -- 5. Promotional tools and strategy: I. Brochures, reprints, books, motion pictures, and TV -- 6. Promotional tools and strategy: II. Correspondence, proposals, job histories, and other tools -- 7. The presentation: prologue -- 8. The presentation: The interview -- 9. Political action -- 10. Federal, state, and municipal clients -- 11. Joint ventures, associations, and other consortia -- 12. Overseas client acquisition -- 13. A piece of the action -- 14. Public relations: basic -- 15. Public relations: advanced -- 16. Mood of change.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element ARCHITECTURAL SERVICES MARKETING
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Architecture LRC - Architecture National University - Manila General Circulation 10/08/2019 Reaccessioned   GC NA 1996 .J66 1973 c.1 NULIB000017022 05/20/2025 c.1 05/20/2025 Books
    Library of Congress Classification     Architecture LRC - Architecture National University - Manila General Circulation 10/08/2019 Reaccessioned   GC NA 1996 .J66 1973 c.2 NULIB000017023 05/27/2025 c.2 05/20/2025 Books