How to market professional design services /
Jones, Gerre L.
How to market professional design services / Gerre L. Jones - New York : McGraw Hill Education, c1973 - ix, 354 pages : illustrations ; 24 cm.
Includes bibliographical references and index.
Introduction -- 1. Historical background -- 2. Principles and psychology of marketing -- 3. Getting organized -- 4. How and where to find prospects -- 5. Promotional tools and strategy: I. Brochures, reprints, books, motion pictures, and TV -- 6. Promotional tools and strategy: II. Correspondence, proposals, job histories, and other tools -- 7. The presentation: prologue -- 8. The presentation: The interview -- 9. Political action -- 10. Federal, state, and municipal clients -- 11. Joint ventures, associations, and other consortia -- 12. Overseas client acquisition -- 13. A piece of the action -- 14. Public relations: basic -- 15. Public relations: advanced -- 16. Mood of change.
70328005
ARCHITECTURAL SERVICES MARKETING
NA 1996 .J66 1973
How to market professional design services / Gerre L. Jones - New York : McGraw Hill Education, c1973 - ix, 354 pages : illustrations ; 24 cm.
Includes bibliographical references and index.
Introduction -- 1. Historical background -- 2. Principles and psychology of marketing -- 3. Getting organized -- 4. How and where to find prospects -- 5. Promotional tools and strategy: I. Brochures, reprints, books, motion pictures, and TV -- 6. Promotional tools and strategy: II. Correspondence, proposals, job histories, and other tools -- 7. The presentation: prologue -- 8. The presentation: The interview -- 9. Political action -- 10. Federal, state, and municipal clients -- 11. Joint ventures, associations, and other consortia -- 12. Overseas client acquisition -- 13. A piece of the action -- 14. Public relations: basic -- 15. Public relations: advanced -- 16. Mood of change.
70328005
ARCHITECTURAL SERVICES MARKETING
NA 1996 .J66 1973