Introduction to mass communication : media literacy and culture / Stanley J. Baran

By:

Baran, Stanley J [author]

Material type: Text

TextPublication details: New York : McGraw Hill, c2012.Edition: Seventh Edition; International Student EditionDescription: xx, 449 pages : illustrations ; 26 cmISBN:

9781259007941

Subject(s):

MSS MEDIA -- UNITED STATES

LOC classification:

P 90 .B37 2012

Contents:

Part One: Laying the Groundwork -- 1. Mass Communication, Culture, and Media Literacy -- 2. Convergence and the Reshaping of Mass Communication Part Two: Media, Media Industries, and Media Audiences -- 3. Books -- 4. Newspapers -- 5. Magazines -- 6. Film -- 7. Radio, Recording, and Popular Music -- 8. Television, Cable, and Mobile Video -- 9. Video Games -- 10. The Internet and the World Wide Web Part Three: Strategic Communication Industries -- 11. Public Relations -- 12. Advertising Part Four: Mass-Mediated Culture in the Information Age -- 13. Theories and Effects of Mass Communication -- 14. Media Freedom, Regulation, and Ethics -- 15. Global Media

Summary: Presents an integrated program that encourages students to be active media consumers and gives them a deeper understanding of the role that the media plays in both shaping and reflecting culture.

Item type:

Books

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Holdings
Item type	Current library	Home library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	National University - Manila	LRC - Annex General Circulation	Communication	GC P 90 .B37 2012 (Browse shelf(Opens below))	c.1	Available		NULIB000020341

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Previous	GC PN 4784.D57 .N49 2019 New media in times of crisis /	GC PN 4784.F37 .R53 2017 Writing feature stories : how to research and write articles- from listicles to longform /	GC P 51 .A35 2021 I Saw the dog : how language works /	GC P 90 .B37 2012 Introduction to mass communication : media literacy and culture /	GC P 90 .E97 2017 Exploring communication theory /	GC P 90 .G75 2019 c.1 A First look at communication theory /	GC P 90 .G75 2019 c.2 A First look at communication theory /	Next

Includes bibliographical references and index.

Presents an integrated program that encourages students to be active media consumers and gives them a deeper understanding of the role that the media plays in both shaping and reflecting culture.

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