Introduction to mass communication : media literacy and culture /
Baran, Stanley J.
Introduction to mass communication : media literacy and culture / Stanley J. Baran - Seventh Edition International Student Edition - New York : McGraw Hill, c2012. - xx, 449 pages : illustrations ; 26 cm.
Includes bibliographical references and index.
Part One: Laying the Groundwork -- 1. Mass Communication, Culture, and Media Literacy -- 2. Convergence and the Reshaping of Mass Communication Part Two: Media, Media Industries, and Media Audiences -- 3. Books -- 4. Newspapers -- 5. Magazines -- 6. Film -- 7. Radio, Recording, and Popular Music -- 8. Television, Cable, and Mobile Video -- 9. Video Games -- 10. The Internet and the World Wide Web Part Three: Strategic Communication Industries -- 11. Public Relations -- 12. Advertising Part Four: Mass-Mediated Culture in the Information Age -- 13. Theories and Effects of Mass Communication -- 14. Media Freedom, Regulation, and Ethics -- 15. Global Media
Presents an integrated program that encourages students to be active media consumers and gives them a deeper understanding of the role that the media plays in both shaping and reflecting culture.
9781259007941
MSS MEDIA -- UNITED STATES
P 90 .B37 2012
Introduction to mass communication : media literacy and culture / Stanley J. Baran - Seventh Edition International Student Edition - New York : McGraw Hill, c2012. - xx, 449 pages : illustrations ; 26 cm.
Includes bibliographical references and index.
Part One: Laying the Groundwork -- 1. Mass Communication, Culture, and Media Literacy -- 2. Convergence and the Reshaping of Mass Communication Part Two: Media, Media Industries, and Media Audiences -- 3. Books -- 4. Newspapers -- 5. Magazines -- 6. Film -- 7. Radio, Recording, and Popular Music -- 8. Television, Cable, and Mobile Video -- 9. Video Games -- 10. The Internet and the World Wide Web Part Three: Strategic Communication Industries -- 11. Public Relations -- 12. Advertising Part Four: Mass-Mediated Culture in the Information Age -- 13. Theories and Effects of Mass Communication -- 14. Media Freedom, Regulation, and Ethics -- 15. Global Media
Presents an integrated program that encourages students to be active media consumers and gives them a deeper understanding of the role that the media plays in both shaping and reflecting culture.
9781259007941
MSS MEDIA -- UNITED STATES
P 90 .B37 2012