MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01604nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
NULRC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20241028111842.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
241028b ph ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781259007941 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
NULRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
P 90 .B37 2012 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Baran, Stanley J. |
| Relator term |
author |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Introduction to mass communication : |
| Remainder of title |
media literacy and culture / |
| Statement of responsibility, etc. |
Stanley J. Baran |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Seventh Edition |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
International Student Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
McGraw Hill, |
| Date of publication, distribution, etc. |
c2012. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xx, 449 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part One: Laying the Groundwork -- 1. Mass Communication, Culture, and Media Literacy -- 2. Convergence and the Reshaping of Mass Communication Part Two: Media, Media Industries, and Media Audiences -- 3. Books -- 4. Newspapers -- 5. Magazines -- 6. Film -- 7. Radio, Recording, and Popular Music -- 8. Television, Cable, and Mobile Video -- 9. Video Games -- 10. The Internet and the World Wide Web Part Three: Strategic Communication Industries -- 11. Public Relations -- 12. Advertising Part Four: Mass-Mediated Culture in the Information Age -- 13. Theories and Effects of Mass Communication -- 14. Media Freedom, Regulation, and Ethics -- 15. Global Media<br/> |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Presents an integrated program that encourages students to be active media consumers and gives them a deeper understanding of the role that the media plays in both shaping and reflecting culture. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
MSS MEDIA -- UNITED STATES |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books |
| Suppress in OPAC |
No |
