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Introduction to mass communication : media literacy and culture / Stanley J. Baran

By: Material type: TextTextPublication details: New York : McGraw Hill, c2012.Edition: Seventh Edition; International Student EditionDescription: xx, 449 pages : illustrations ; 26 cmISBN:
  • 9781259007941
Subject(s): LOC classification:
  • P 90 .B37 2012
Contents:
Part One: Laying the Groundwork -- 1. Mass Communication, Culture, and Media Literacy -- 2. Convergence and the Reshaping of Mass Communication Part Two: Media, Media Industries, and Media Audiences -- 3. Books -- 4. Newspapers -- 5. Magazines -- 6. Film -- 7. Radio, Recording, and Popular Music -- 8. Television, Cable, and Mobile Video -- 9. Video Games -- 10. The Internet and the World Wide Web Part Three: Strategic Communication Industries -- 11. Public Relations -- 12. Advertising Part Four: Mass-Mediated Culture in the Information Age -- 13. Theories and Effects of Mass Communication -- 14. Media Freedom, Regulation, and Ethics -- 15. Global Media
Summary: Presents an integrated program that encourages students to be active media consumers and gives them a deeper understanding of the role that the media plays in both shaping and reflecting culture.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex General Circulation Communication GC P 90 .B37 2012 (Browse shelf(Opens below)) c.1 Available NULIB000020341

Includes bibliographical references and index.

Part One: Laying the Groundwork -- 1. Mass Communication, Culture, and Media Literacy -- 2. Convergence and the Reshaping of Mass Communication Part Two: Media, Media Industries, and Media Audiences -- 3. Books -- 4. Newspapers -- 5. Magazines -- 6. Film -- 7. Radio, Recording, and Popular Music -- 8. Television, Cable, and Mobile Video -- 9. Video Games -- 10. The Internet and the World Wide Web Part Three: Strategic Communication Industries -- 11. Public Relations -- 12. Advertising Part Four: Mass-Mediated Culture in the Information Age -- 13. Theories and Effects of Mass Communication -- 14. Media Freedom, Regulation, and Ethics -- 15. Global Media

Presents an integrated program that encourages students to be active media consumers and gives them a deeper understanding of the role that the media plays in both shaping and reflecting culture.

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