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Brand therapy : 15 techniques for creating brand strategy in pharma and medtech / Brian D. Smith

By: Material type: TextTextPublication details: Great Britain : Practical Inspiration Publishing, c2018Description: viii, 202 pages : color illustrations ; 21 cmISBN:
  • 9781788600057
LOC classification:
  • RM 301.25 .S65 2018
Summary: Brand Therapy is a “how to” book for brand teams in the pharma and medtech sectors. It describes when and how to use a selection of strategic planning tools.
Item type: Books
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Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Main General Circulation Pharmacy GC RM 301.25 .S65 2018 (Browse shelf(Opens below)) c.1 Available NULIB000018941

Brand Therapy is a “how to” book for brand teams in the pharma and medtech sectors. It describes when and how to use a selection of strategic planning tools.

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