Brand therapy : (Record no. 21182)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00761nam a2200193Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NULRC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250520103015.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250520s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781788600057 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NULRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | RM 301.25 .S65 2018 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Smith, Brian D. |
| Relator term | author |
| 245 #0 - TITLE STATEMENT | |
| Title | Brand therapy : |
| Remainder of title | 15 techniques for creating brand strategy in pharma and medtech / |
| Statement of responsibility, etc. | Brian D. Smith |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Great Britain : |
| Name of publisher, distributor, etc. | Practical Inspiration Publishing, |
| Date of publication, distribution, etc. | c2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 202 pages : |
| Other physical details | color illustrations ; |
| Dimensions | 21 cm. |
| 365 ## - TRADE PRICE | |
| Price amount | USD39 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Brand Therapy is a “how to” book for brand teams in the pharma and medtech sectors. It describes when and how to use a selection of strategic planning tools. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Pharmacy | LRC - Main | National University - Manila | General Circulation | 05/16/2023 | Purchased - Amazon | 39.00 | GC RM 301.25 .S65 2018 | NULIB000018941 | 05/20/2025 | c.1 | 05/20/2025 | Books |