Brand therapy : 15 techniques for creating brand strategy in pharma and medtech /
Smith, Brian D.
Brand therapy : 15 techniques for creating brand strategy in pharma and medtech / Brian D. Smith - Great Britain : Practical Inspiration Publishing, c2018 - viii, 202 pages : color illustrations ; 21 cm.
Brand Therapy is a “how to” book for brand teams in the pharma and medtech sectors. It describes when and how to use a selection of strategic planning tools.
9781788600057
RM 301.25 .S65 2018
Brand therapy : 15 techniques for creating brand strategy in pharma and medtech / Brian D. Smith - Great Britain : Practical Inspiration Publishing, c2018 - viii, 202 pages : color illustrations ; 21 cm.
Brand Therapy is a “how to” book for brand teams in the pharma and medtech sectors. It describes when and how to use a selection of strategic planning tools.
9781788600057
RM 301.25 .S65 2018