Amazon cover image
Image from Amazon.com

Introduction to sport marketing / Aaron C.T. Smith and Bob Stewart.

By: Material type: TextTextPublication details: [Place of publication not identifed] : [publisher not identified], c2015Edition: Second editionDescription: x, 323 pages ; 26 cmISBN:
  • 9781138022966
Subject(s): LOC classification:
  • GV 716 .S56 2015
Contents:
Sport marketing introduction -- Sport markets -- Sport consumers -- Sport marketing opportunities -- Sport marketing strategy -- Sport products and branding -- Sport pricing -- Sport distribution -- Sport promotion -- Sport sponsorship -- Sport services -- Sport digital marketing and social media -- Sport marketing implementation and control
Summary: Introduction to sport marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing.
Item type: Books
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex General Circulation Gen. Ed - CEAS GC GV 716 .S56 2015 (Browse shelf(Opens below)) c.1 Available NULIB000013004

Stewart, Bob [co-author]

Includes bibliographical references and index.

Sport marketing introduction -- Sport markets -- Sport consumers -- Sport marketing opportunities -- Sport marketing strategy -- Sport products and branding -- Sport pricing -- Sport distribution -- Sport promotion -- Sport sponsorship -- Sport services -- Sport digital marketing and social media -- Sport marketing implementation and control

Introduction to sport marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing.

There are no comments on this title.

to post a comment.