Introduction to sport marketing /
Smith, Aaron C.T.
Introduction to sport marketing / Aaron C.T. Smith and Bob Stewart. - Second edition. - [Place of publication not identifed] : [publisher not identified], c2015 - x, 323 pages ; 26 cm.
Stewart, Bob [co-author]
Includes bibliographical references and index.
Sport marketing introduction -- Sport markets -- Sport consumers -- Sport marketing opportunities -- Sport marketing strategy -- Sport products and branding -- Sport pricing -- Sport distribution -- Sport promotion -- Sport sponsorship -- Sport services -- Sport digital marketing and social media -- Sport marketing implementation and control
Introduction to sport marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing.
9781138022966
SPORTS -- MARKETING
GV 716 .S56 2015
Introduction to sport marketing / Aaron C.T. Smith and Bob Stewart. - Second edition. - [Place of publication not identifed] : [publisher not identified], c2015 - x, 323 pages ; 26 cm.
Stewart, Bob [co-author]
Includes bibliographical references and index.
Sport marketing introduction -- Sport markets -- Sport consumers -- Sport marketing opportunities -- Sport marketing strategy -- Sport products and branding -- Sport pricing -- Sport distribution -- Sport promotion -- Sport sponsorship -- Sport services -- Sport digital marketing and social media -- Sport marketing implementation and control
Introduction to sport marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing.
9781138022966
SPORTS -- MARKETING
GV 716 .S56 2015