Introduction to sport marketing / (Record no. 15245)

MARC details
000 -LEADER
fixed length control field 01223nam a2200253Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field NULRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250520102801.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250520s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138022966
040 ## - CATALOGING SOURCE
Transcribing agency NULRC
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number GV 716 .S56 2015
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Smith, Aaron C.T.
Relator term author
245 #0 - TITLE STATEMENT
Title Introduction to sport marketing /
Statement of responsibility, etc. Aaron C.T. Smith and Bob Stewart.
250 ## - EDITION STATEMENT
Edition statement Second edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. [Place of publication not identifed] :
Name of publisher, distributor, etc. [publisher not identified],
Date of publication, distribution, etc. c2015
300 ## - PHYSICAL DESCRIPTION
Extent x, 323 pages ;
Dimensions 26 cm.
365 ## - TRADE PRICE
Price amount USD47.76
500 ## - GENERAL NOTE
General note Stewart, Bob [co-author]
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Sport marketing introduction -- Sport markets -- Sport consumers -- Sport marketing opportunities -- Sport marketing strategy -- Sport products and branding -- Sport pricing -- Sport distribution -- Sport promotion -- Sport sponsorship -- Sport services -- Sport digital marketing and social media -- Sport marketing implementation and control
520 ## - SUMMARY, ETC.
Summary, etc. Introduction to sport marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element SPORTS -- MARKETING
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Gen. Ed - CEAS LRC - Annex National University - Manila General Circulation 09/30/2016 Purchased - Amazon 47.76   GC GV 716 .S56 2015 NULIB000013004 05/20/2025 c.1 05/20/2025 Books