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Loveworks : how the world's top marketers make emotional connections to win in the marketplace / Brian Sheehan

By: Material type: TextTextPublication details: New York : PowerHouse Books, c2013Description: 192 pages : illustrations ; 25 cmISBN:
  • 9781576876404
Subject(s): LOC classification:
  • HF 5821 .S54 2013
Contents:
Lovemarks -- Xploring -- People power -- Tribes -- Virality -- Rallying cries -- More than a brand ; Forging relationships -- Body language -- Teasing the senses -- Blood relations
Summary: Loveworks expands upon Kevin Roberts's Lovemarks : The Future Beyond Brands (2004), by providing real world business examples of how many of the world's most successful brands have used the Lovemarks theory to create and sustain emotional connections with consumers
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II General Circulation Marketing Management GC HF 5821 .S54 2013 (Browse shelf(Opens below)) c.1 Available NULIB000016329

Lovemarks -- Xploring -- People power -- Tribes -- Virality -- Rallying cries -- More than a brand ; Forging relationships -- Body language -- Teasing the senses -- Blood relations

Loveworks expands upon Kevin Roberts's Lovemarks : The Future Beyond Brands (2004), by providing real world business examples of how many of the world's most successful brands have used the Lovemarks theory to create and sustain emotional connections with consumers

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