Loveworks : (Record no. 18570)

MARC details
000 -LEADER
fixed length control field 01044nam a2200205Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field NULRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250520102918.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250520s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781576876404
040 ## - CATALOGING SOURCE
Transcribing agency NULRC
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5821 .S54 2013
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sheehan, Brian
Relator term author
245 #0 - TITLE STATEMENT
Title Loveworks :
Remainder of title how the world's top marketers make emotional connections to win in the marketplace /
Statement of responsibility, etc. Brian Sheehan
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. PowerHouse Books,
Date of publication, distribution, etc. c2013
300 ## - PHYSICAL DESCRIPTION
Extent 192 pages :
Other physical details illustrations ;
Dimensions 25 cm.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Lovemarks -- Xploring -- People power -- Tribes -- Virality -- Rallying cries -- More than a brand ; Forging relationships -- Body language -- Teasing the senses -- Blood relations
520 ## - SUMMARY, ETC.
Summary, etc. Loveworks expands upon Kevin Roberts's Lovemarks : The Future Beyond Brands (2004), by providing real world business examples of how many of the world's most successful brands have used the Lovemarks theory to create and sustain emotional connections with consumers
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Marketing Management LRC - Annex II National University - Manila General Circulation 05/06/2019 Donation - SMF   GC HF 5821 .S54 2013 NULIB000016329 05/20/2025 c.1 05/20/2025 Books