Loveworks : how the world's top marketers make emotional connections to win in the marketplace /
Sheehan, Brian
Loveworks : how the world's top marketers make emotional connections to win in the marketplace / Brian Sheehan - New York : PowerHouse Books, c2013 - 192 pages : illustrations ; 25 cm.
Lovemarks -- Xploring -- People power -- Tribes -- Virality -- Rallying cries -- More than a brand ; Forging relationships -- Body language -- Teasing the senses -- Blood relations
Loveworks expands upon Kevin Roberts's Lovemarks : The Future Beyond Brands (2004), by providing real world business examples of how many of the world's most successful brands have used the Lovemarks theory to create and sustain emotional connections with consumers
9781576876404
MARKETING
HF 5821 .S54 2013
Loveworks : how the world's top marketers make emotional connections to win in the marketplace / Brian Sheehan - New York : PowerHouse Books, c2013 - 192 pages : illustrations ; 25 cm.
Lovemarks -- Xploring -- People power -- Tribes -- Virality -- Rallying cries -- More than a brand ; Forging relationships -- Body language -- Teasing the senses -- Blood relations
Loveworks expands upon Kevin Roberts's Lovemarks : The Future Beyond Brands (2004), by providing real world business examples of how many of the world's most successful brands have used the Lovemarks theory to create and sustain emotional connections with consumers
9781576876404
MARKETING
HF 5821 .S54 2013