Amazon cover image
Image from Amazon.com

Strategic public relations management : planning and managing effective communication programs / Erica Weintraub Austin and Bruce E. Pinkleton

By: Contributor(s): Material type: TextTextPublication details: New York : Taylor & Francis, c2015Edition: Third editionDescription: viii, 389 pages : illustrations ; 25 cmISBN:
  • 9780415517690
Subject(s): LOC classification:
  • HD 59 .A97 2015
Contents:
Framework for planning -- Gathering useful data for strategic guidance -- Using theory for practical guidance -- The successful pitch and follow-through
Summary: This edition highlights how the field of evidence-based communication management continues to change.
Item type: Books
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II General Circulation Gen. Ed. - CBA GC HD 59 .A97 2015 (Browse shelf(Opens below)) c.1 Available NULIB000011157

Includes bibliographical references and index.

Framework for planning -- Gathering useful data for strategic guidance -- Using theory for practical guidance -- The successful pitch and follow-through

This edition highlights how the field of evidence-based communication management continues to change.

There are no comments on this title.

to post a comment.