Strategic public relations management : (Record no. 13398)

MARC details
000 -LEADER
fixed length control field 01068nam a2200253Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field NULRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250520102713.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250520s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415517690
040 ## - CATALOGING SOURCE
Transcribing agency NULRC
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD 59 .A97 2015
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Austin, Erica Weintraub
Relator term author
245 #0 - TITLE STATEMENT
Title Strategic public relations management :
Remainder of title planning and managing effective communication programs /
Statement of responsibility, etc. Erica Weintraub Austin and Bruce E. Pinkleton
250 ## - EDITION STATEMENT
Edition statement Third edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Taylor & Francis,
Date of publication, distribution, etc. c2015
300 ## - PHYSICAL DESCRIPTION
Extent viii, 389 pages :
Other physical details illustrations ;
Dimensions 25 cm
365 ## - TRADE PRICE
Price amount USD67.5
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Framework for planning -- Gathering useful data for strategic guidance -- Using theory for practical guidance -- The successful pitch and follow-through
520 ## - SUMMARY, ETC.
Summary, etc. This edition highlights how the field of evidence-based communication management continues to change.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element PUBLIC RELATIONS
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Pinkleton, Bruce E.
Relator term co-author
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Gen. Ed. - CBA LRC - Annex II National University - Manila General Circulation 06/03/2021 Purchased - Amazon 67.50   GC HD 59 .A97 2015 NULIB000011157 05/20/2025 c.1 05/20/2025 Books