Strategic public relations management : planning and managing effective communication programs /
Austin, Erica Weintraub
Strategic public relations management : planning and managing effective communication programs / Erica Weintraub Austin and Bruce E. Pinkleton - Third edition. - New York : Taylor & Francis, c2015 - viii, 389 pages : illustrations ; 25 cm
Includes bibliographical references and index.
Framework for planning -- Gathering useful data for strategic guidance -- Using theory for practical guidance -- The successful pitch and follow-through
This edition highlights how the field of evidence-based communication management continues to change.
9780415517690
PUBLIC RELATIONS
HD 59 .A97 2015
Strategic public relations management : planning and managing effective communication programs / Erica Weintraub Austin and Bruce E. Pinkleton - Third edition. - New York : Taylor & Francis, c2015 - viii, 389 pages : illustrations ; 25 cm
Includes bibliographical references and index.
Framework for planning -- Gathering useful data for strategic guidance -- Using theory for practical guidance -- The successful pitch and follow-through
This edition highlights how the field of evidence-based communication management continues to change.
9780415517690
PUBLIC RELATIONS
HD 59 .A97 2015