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1. Books
101 principles of marketing : understanding the 5Ps / Myra Lao-Jucutan and Felix M. Lao, Jr. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mandaluyong City : Anvil Publishing Inc., c2010
Availability: Items available for loan: LRC - Annex II (1)Collection, call number: Gen. Ed. - CBA FIL HF 5415 .J83 2010.

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2. Books
101 product innovations and marketing / Myra Lao-Jucutan and Felix M. Lao, Jr. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Pasig City : Anvil Publishing Inc., c2008
Availability: Items available for loan: LRC - Annex II (1)Collection, call number: Gen. Ed. - CBA FIL HF 5415 .J83 2008.

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