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101 principles of marketing : understanding the 5Ps / Myra Lao-Jucutan and Felix M. Lao, Jr.

By: Contributor(s): Material type: TextTextPublication details: Mandaluyong City : Anvil Publishing Inc., c2010.Description: xii, 138 pages ; 18 cmISBN:
  • 9789712723728
Subject(s): LOC classification:
  • HF 5415 .J83 2010
Contents:
I. Product -- II. Price -- III. Place -- IV. Promotion -- V. Participation.
Summary: With the advent of technology, a new term "Customer Relationship Management (CRM) has emerged.
Item type: Books
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Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II Filipiniana Gen. Ed. - CBA FIL HF 5415 .J83 2010 (Browse shelf(Opens below)) c.1 Available NULIB000020366

I. Product -- II. Price -- III. Place -- IV. Promotion -- V. Participation.

With the advent of technology, a new term "Customer Relationship Management (CRM) has emerged.

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