Amazon cover image
Image from Amazon.com

101 product innovations and marketing / Myra Lao-Jucutan and Felix M. Lao, Jr.

By: Contributor(s): Material type: TextTextPublication details: Pasig City : Anvil Publishing Inc., c2008.Description: xiii, 100 pages ; 18 cmISBN:
  • 9789712719813
Subject(s): LOC classification:
  • HF 5415 .J83 2008
Contents:
Section 1: Innovation Basics -- Section 2. Customer Identification -- Section 3. Marketing Tools and Beyond -- Section 4. Customer Identification -- Section 5. Groundwork Planning -- Section 6. Brand Media and advertising -- Section 7. Strategic Launch Analysis.
Summary: Innovation is the key to sustainable competitive advantage in today's rapidly changing and expanding global business environment.
Item type: Books
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II Filipiniana Gen. Ed. - CBA FIL HF 5415 .J83 2008 (Browse shelf(Opens below)) c.1 Available NULIB000020367

Includes bibliographical references.

Section 1: Innovation Basics -- Section 2. Customer Identification -- Section 3. Marketing Tools and Beyond -- Section 4. Customer Identification -- Section 5. Groundwork Planning -- Section 6. Brand Media and advertising -- Section 7. Strategic Launch Analysis.

Innovation is the key to sustainable competitive advantage in today's rapidly changing and expanding global business environment.

There are no comments on this title.

to post a comment.