Telecommunications : an introduction to electronic media / Lynne Schafer Gross

By: Material type: TextTextPublication details: Madison, Wisconsin : Brown & Benchmark, c1997Edition: Sixth editionDescription: xx, 443 pages : illustrations ; 23 cmISBN:
  • 697288838
Subject(s): LOC classification:
  • TK 5101 .G76 1997
Contents:
Electronic media forms; commercial radio; commercial television; cable television; noncommercial broadcasting; other forms of telecommunications; corporate telecommunications; international electronic media; electronic media functions; business practices; programming; production and distribution; advertising; audience feedback; laws and regulations; ethics and effects.
Summary: This concise well-written text teaches students the essentials of telecommunications, whether they are consumers or future media practitioners.It divides into two main sections: Section I focuses on the various media forms (i.e. commercial radio, cable television) and Section II focuses on the functions of media (i.e. programming, advertising).
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Main General Circulation Electronics and Communications Engineering GC TK 5101 .G76 1997 (Browse shelf(Opens below)) c.1 Available NULIB000015566

Includes index.

Electronic media forms; commercial radio; commercial television; cable television; noncommercial broadcasting; other forms of telecommunications; corporate telecommunications; international electronic media; electronic media functions; business practices; programming; production and distribution; advertising; audience feedback; laws and regulations; ethics and effects.

This concise well-written text teaches students the essentials of telecommunications, whether they are consumers or future media practitioners.It divides into two main sections: Section I focuses on the various media forms (i.e. commercial radio, cable television) and Section II focuses on the functions of media (i.e. programming, advertising).

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