Telecommunications : an introduction to electronic media /
Gross, Lynne Schafer
Telecommunications : an introduction to electronic media / Lynne Schafer Gross - Sixth edition. - Madison, Wisconsin : Brown & Benchmark, c1997 - xx, 443 pages : illustrations ; 23 cm.
Includes index.
Electronic media forms; commercial radio; commercial television; cable television; noncommercial broadcasting; other forms of telecommunications; corporate telecommunications; international electronic media; electronic media functions; business practices; programming; production and distribution; advertising; audience feedback; laws and regulations; ethics and effects.
This concise well-written text teaches students the essentials of telecommunications, whether they are consumers or future media practitioners.It divides into two main sections: Section I focuses on the various media forms (i.e. commercial radio, cable television) and Section II focuses on the functions of media (i.e. programming, advertising).
697288838
TELECOMMUNICATION
TK 5101 .G76 1997
Telecommunications : an introduction to electronic media / Lynne Schafer Gross - Sixth edition. - Madison, Wisconsin : Brown & Benchmark, c1997 - xx, 443 pages : illustrations ; 23 cm.
Includes index.
Electronic media forms; commercial radio; commercial television; cable television; noncommercial broadcasting; other forms of telecommunications; corporate telecommunications; international electronic media; electronic media functions; business practices; programming; production and distribution; advertising; audience feedback; laws and regulations; ethics and effects.
This concise well-written text teaches students the essentials of telecommunications, whether they are consumers or future media practitioners.It divides into two main sections: Section I focuses on the various media forms (i.e. commercial radio, cable television) and Section II focuses on the functions of media (i.e. programming, advertising).
697288838
TELECOMMUNICATION
TK 5101 .G76 1997