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Strategic digital marketing : top digital experts share the formula for tangible returns on your marketing investment / Eric Greenberg and Alexander Kates

By: Contributor(s): Material type: TextTextPublication details: New York : McGraw Hill Education, c2014Description: xii, 352 pages : illustrations ; 24 cmISBN:
  • 9780071819503
Subject(s): LOC classification:
  • HF 5415.1265 .G73 2014
Contents:
Part 1: Our New Digital World -- 1. The Digital Paradigm (by Alexander Kates and Eric Greenberg) -- 2. Marketing Strategies for a Digital World (by Alexander Kates and Eric Greenberg) -- 3. Managing Content in a Digital Age (by Neil Perkin, Only Dead Fish & eConsultancy) -- Part 2: Achieving Success in Digital Marketing Channels -- 4. Search Marketing: If They Can't Find It, They Can't Buy It / Mike Moran -- 5. Mobile Marketing: Innovation On-the-Go / Alexander Kates -- 6. Video Marketing / Greg Jarboe -- 7. Social Media Marketing / Stan Smith -- 8. Building a Website with Purpose that Generates Results / Jeremy Floyd -- 9. Measurement and ROI of Digital Strategies / Rob Peterson -- 10. Understanding the Law in Digital Marketing / Glen Gilmore -- Part 3: Completing the Digital Transformation -- 11. Digital Leadership Principles / Bob Pearson -- 12. Designing Organizations for Digital Success / Amy Kates -- 13. The Path to an Innovative, Digital-Centric Organization / Alexander Kates and Eric Greenberg
Summary: This comprehensive, all-in-one guide combines the collective insights of top digital marketers, consultants, and academics, each one an expert in his or her field.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II General Circulation Gen. Ed. - CBA GC HF 5415.1265 .G73 2014 (Browse shelf(Opens below)) c.1 Available NULIB000009631

Includes index.

Part 1: Our New Digital World -- 1. The Digital Paradigm (by Alexander Kates and Eric Greenberg) -- 2. Marketing Strategies for a Digital World (by Alexander Kates and Eric Greenberg) -- 3. Managing Content in a Digital Age (by Neil Perkin, Only Dead Fish & eConsultancy) -- Part 2: Achieving Success in Digital Marketing Channels -- 4. Search Marketing: If They Can't Find It, They Can't Buy It / Mike Moran -- 5. Mobile Marketing: Innovation On-the-Go / Alexander Kates -- 6. Video Marketing / Greg Jarboe -- 7. Social Media Marketing / Stan Smith -- 8. Building a Website with Purpose that Generates Results / Jeremy Floyd -- 9. Measurement and ROI of Digital Strategies / Rob Peterson -- 10. Understanding the Law in Digital Marketing / Glen Gilmore -- Part 3: Completing the Digital Transformation -- 11. Digital Leadership Principles / Bob Pearson -- 12. Designing Organizations for Digital Success / Amy Kates -- 13. The Path to an Innovative, Digital-Centric Organization / Alexander Kates and Eric Greenberg

This comprehensive, all-in-one guide combines the collective insights of top digital marketers, consultants, and academics, each one an expert in his or her field.

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