Strategic digital marketing : top digital experts share the formula for tangible returns on your marketing investment /
Greenberg, Eric
Strategic digital marketing : top digital experts share the formula for tangible returns on your marketing investment / Eric Greenberg and Alexander Kates - New York : McGraw Hill Education, c2014 - xii, 352 pages : illustrations ; 24 cm.
Includes index.
Part 1: Our New Digital World -- 1. The Digital Paradigm (by Alexander Kates and Eric Greenberg) -- 2. Marketing Strategies for a Digital World (by Alexander Kates and Eric Greenberg) -- 3. Managing Content in a Digital Age (by Neil Perkin, Only Dead Fish & eConsultancy) -- Part 2: Achieving Success in Digital Marketing Channels -- 4. Search Marketing: If They Can't Find It, They Can't Buy It / Mike Moran -- 5. Mobile Marketing: Innovation On-the-Go / Alexander Kates -- 6. Video Marketing / Greg Jarboe -- 7. Social Media Marketing / Stan Smith -- 8. Building a Website with Purpose that Generates Results / Jeremy Floyd -- 9. Measurement and ROI of Digital Strategies / Rob Peterson -- 10. Understanding the Law in Digital Marketing / Glen Gilmore -- Part 3: Completing the Digital Transformation -- 11. Digital Leadership Principles / Bob Pearson -- 12. Designing Organizations for Digital Success / Amy Kates -- 13. The Path to an Innovative, Digital-Centric Organization / Alexander Kates and Eric Greenberg
This comprehensive, all-in-one guide combines the collective insights of top digital marketers, consultants, and academics, each one an expert in his or her field.
9780071819503
INTERNET MARKETING
HF 5415.1265 .G73 2014
Strategic digital marketing : top digital experts share the formula for tangible returns on your marketing investment / Eric Greenberg and Alexander Kates - New York : McGraw Hill Education, c2014 - xii, 352 pages : illustrations ; 24 cm.
Includes index.
Part 1: Our New Digital World -- 1. The Digital Paradigm (by Alexander Kates and Eric Greenberg) -- 2. Marketing Strategies for a Digital World (by Alexander Kates and Eric Greenberg) -- 3. Managing Content in a Digital Age (by Neil Perkin, Only Dead Fish & eConsultancy) -- Part 2: Achieving Success in Digital Marketing Channels -- 4. Search Marketing: If They Can't Find It, They Can't Buy It / Mike Moran -- 5. Mobile Marketing: Innovation On-the-Go / Alexander Kates -- 6. Video Marketing / Greg Jarboe -- 7. Social Media Marketing / Stan Smith -- 8. Building a Website with Purpose that Generates Results / Jeremy Floyd -- 9. Measurement and ROI of Digital Strategies / Rob Peterson -- 10. Understanding the Law in Digital Marketing / Glen Gilmore -- Part 3: Completing the Digital Transformation -- 11. Digital Leadership Principles / Bob Pearson -- 12. Designing Organizations for Digital Success / Amy Kates -- 13. The Path to an Innovative, Digital-Centric Organization / Alexander Kates and Eric Greenberg
This comprehensive, all-in-one guide combines the collective insights of top digital marketers, consultants, and academics, each one an expert in his or her field.
9780071819503
INTERNET MARKETING
HF 5415.1265 .G73 2014