Strategic digital marketing : (Record no. 11872)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01947nam a2200241Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NULRC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250520100712.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250520s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071819503 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NULRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.1265 .G73 2014 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Greenberg, Eric |
| Relator term | author |
| 245 #0 - TITLE STATEMENT | |
| Title | Strategic digital marketing : |
| Remainder of title | top digital experts share the formula for tangible returns on your marketing investment / |
| Statement of responsibility, etc. | Eric Greenberg and Alexander Kates |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | McGraw Hill Education, |
| Date of publication, distribution, etc. | c2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 352 pages : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm. |
| 365 ## - TRADE PRICE | |
| Price amount | USD19.8 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 1: Our New Digital World -- 1. The Digital Paradigm (by Alexander Kates and Eric Greenberg) -- 2. Marketing Strategies for a Digital World (by Alexander Kates and Eric Greenberg) -- 3. Managing Content in a Digital Age (by Neil Perkin, Only Dead Fish & eConsultancy) -- Part 2: Achieving Success in Digital Marketing Channels -- 4. Search Marketing: If They Can't Find It, They Can't Buy It / Mike Moran -- 5. Mobile Marketing: Innovation On-the-Go / Alexander Kates -- 6. Video Marketing / Greg Jarboe -- 7. Social Media Marketing / Stan Smith -- 8. Building a Website with Purpose that Generates Results / Jeremy Floyd -- 9. Measurement and ROI of Digital Strategies / Rob Peterson -- 10. Understanding the Law in Digital Marketing / Glen Gilmore -- Part 3: Completing the Digital Transformation -- 11. Digital Leadership Principles / Bob Pearson -- 12. Designing Organizations for Digital Success / Amy Kates -- 13. The Path to an Innovative, Digital-Centric Organization / Alexander Kates and Eric Greenberg |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This comprehensive, all-in-one guide combines the collective insights of top digital marketers, consultants, and academics, each one an expert in his or her field. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | INTERNET MARKETING |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kates, Alexander |
| Relator term | co-author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Gen. Ed. - CBA | LRC - Annex II | National University - Manila | General Circulation | 05/21/2015 | Purchased - Amazon | 19.80 | GC HF 5415.1265 .G73 2014 | NULIB000009631 | 05/20/2025 | c.1 | 05/20/2025 | Books |