Marketing / Patrick E. Murphy

By: Contributor(s): Material type: TextTextPublication details: Glenview, Illinois : Scott, Foresman and Company, c1985Description: xvi, 654 pages : illustrations ; 32 cmISBN:
  • 673159256
Subject(s): LOC classification:
  • HF 5415 .M835 1985
Contents:
Marketing foundations -- The External marketing environment -- Market analysis -- Product strategy -- Pricing strategy -- Channel strategy -- Promotion strategy -- Implementation and control -- Marketing and the future
Summary: This book represents our thinking developed over a number of years of teaching students in their first course on the subject.
Item type: Books
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex Relegation Room Gen. Ed. - CBA GC HF 5415 .M835 1985 (Browse shelf(Opens below)) c.1 Available NULIB000005859

Includes index.

Marketing foundations -- The External marketing environment -- Market analysis -- Product strategy -- Pricing strategy -- Channel strategy -- Promotion strategy -- Implementation and control -- Marketing and the future

This book represents our thinking developed over a number of years of teaching students in their first course on the subject.

There are no comments on this title.

to post a comment.