Marketing /
Murphy, Patrick E.
Marketing / Patrick E. Murphy - Glenview, Illinois : Scott, Foresman and Company, c1985 - xvi, 654 pages : illustrations ; 32 cm
Includes index.
Marketing foundations -- The External marketing environment -- Market analysis -- Product strategy -- Pricing strategy -- Channel strategy -- Promotion strategy -- Implementation and control -- Marketing and the future
This book represents our thinking developed over a number of years of teaching students in their first course on the subject.
673159256
MARKETING
HF 5415 .M835 1985
Marketing / Patrick E. Murphy - Glenview, Illinois : Scott, Foresman and Company, c1985 - xvi, 654 pages : illustrations ; 32 cm
Includes index.
Marketing foundations -- The External marketing environment -- Market analysis -- Product strategy -- Pricing strategy -- Channel strategy -- Promotion strategy -- Implementation and control -- Marketing and the future
This book represents our thinking developed over a number of years of teaching students in their first course on the subject.
673159256
MARKETING
HF 5415 .M835 1985