Marketing / (Record no. 8100)

MARC details
000 -LEADER
fixed length control field 00956nam a2200229Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field NULRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250520100550.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250520s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 673159256
040 ## - CATALOGING SOURCE
Transcribing agency NULRC
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415 .M835 1985
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Murphy, Patrick E.
Relator term author
245 #0 - TITLE STATEMENT
Title Marketing /
Statement of responsibility, etc. Patrick E. Murphy
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Glenview, Illinois :
Name of publisher, distributor, etc. Scott, Foresman and Company,
Date of publication, distribution, etc. c1985
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 654 pages :
Other physical details illustrations ;
Dimensions 32 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Marketing foundations -- The External marketing environment -- Market analysis -- Product strategy -- Pricing strategy -- Channel strategy -- Promotion strategy -- Implementation and control -- Marketing and the future
520 ## - SUMMARY, ETC.
Summary, etc. This book represents our thinking developed over a number of years of teaching students in their first course on the subject.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Enic, Ben M.
Relator term co-author
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Gen. Ed. - CBA LRC - Annex National University - Manila Relegation Room 05/21/2021 Reaccessioned   GC HF 5415 .M835 1985 NULIB000005859 05/20/2025 c.1 05/20/2025 Books