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Marketing management in the Philippine setting / Edgar P. Del Val

By: Material type: TextTextPublication details: Mandaluyong City, Philippines : National Book Store, c1983Description: 221 pages ; 22 cmISBN:
  • 9710800876
Subject(s): LOC classification:
  • HF 5415.1 .D367 1983
Contents:
Chapter 1. Analyzing the business Environment -- Chapter 2. Determining Corporate Strategy -- Chapter 3. Looking into Consumer Demand -- Chapter 4. Succeeding in Product management -- Chapter 5. Market Research for product Development -- Chapter 6. Pricing of profits -- Chapter 7. Managing the Sales Force -- Chapter 8. Developing Channels of distribution -- Chapter 9. Promoting the product -- 10. Developing your marketing Plan -- 11. Social responsibility in Marketing Management .
Summary: This book is addressed to students of management as well as to Filipino businessmen whose professional discipline may lie in other fields.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex Relegation Room Marketing Management FIL HF 5415.1 .D367 1983 c.1 (Browse shelf(Opens below)) c.1 Available NULIB000010228
Books Books National University - Manila LRC - Annex II Filipiniana Marketing Management FIL HF 5415.1 .D367 1983 c.2 (Browse shelf(Opens below)) c.2 Available NULIB000012465
Books Books National University - Manila LRC - Annex II Filipiniana Marketing Management FIL HF 5415.1 .D367 1983 c.3 (Browse shelf(Opens below)) c.3 Available NULIB000014816
Books Books National University - Manila LRC - Annex II Filipiniana Marketing Management FIL HF 5415.1 .D367 1983 c.4 (Browse shelf(Opens below)) c.4 Available NULIB000014928

Includes bibliographical references and index.

Chapter 1. Analyzing the business Environment -- Chapter 2. Determining Corporate Strategy -- Chapter 3. Looking into Consumer Demand -- Chapter 4. Succeeding in Product management -- Chapter 5. Market Research for product Development -- Chapter 6. Pricing of profits -- Chapter 7. Managing the Sales Force -- Chapter 8. Developing Channels of distribution -- Chapter 9. Promoting the product -- 10. Developing your marketing Plan -- 11. Social responsibility in Marketing Management .

This book is addressed to students of management as well as to Filipino businessmen whose professional discipline may lie in other fields.

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