Marketing management in the Philippine setting / (Record no. 12469)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01265nam a2200217Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NULRC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250520102646.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250520s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9710800876 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NULRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.1 .D367 1983 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Del Val, Edgar P. |
| Relator term | author |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing management in the Philippine setting / |
| Statement of responsibility, etc. | Edgar P. Del Val |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Mandaluyong City, Philippines : |
| Name of publisher, distributor, etc. | National Book Store, |
| Date of publication, distribution, etc. | c1983 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 221 pages ; |
| Dimensions | 22 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 1. Analyzing the business Environment -- Chapter 2. Determining Corporate Strategy -- Chapter 3. Looking into Consumer Demand -- Chapter 4. Succeeding in Product management -- Chapter 5. Market Research for product Development -- Chapter 6. Pricing of profits -- Chapter 7. Managing the Sales Force -- Chapter 8. Developing Channels of distribution -- Chapter 9. Promoting the product -- 10. Developing your marketing Plan -- 11. Social responsibility in Marketing Management . |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This book is addressed to students of management as well as to Filipino businessmen whose professional discipline may lie in other fields. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING -- PHILIPPINES |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Marketing Management | LRC - Annex | National University - Manila | Relegation Room | 03/23/2018 | Reaccessioned | FIL HF 5415.1 .D367 1983 c.1 | NULIB000010228 | 05/20/2025 | c.1 | 05/20/2025 | Books | |||||
| Library of Congress Classification | Marketing Management | LRC - Annex II | National University - Manila | Filipiniana | 03/23/2018 | Reaccessioned | FIL HF 5415.1 .D367 1983 c.2 | NULIB000012465 | 06/05/2025 | c.2 | 05/20/2025 | Books | |||||
| Library of Congress Classification | Marketing Management | LRC - Annex II | National University - Manila | Filipiniana | 03/23/2018 | Reaccessioned | FIL HF 5415.1 .D367 1983 c.3 | NULIB000014816 | 06/05/2025 | c.3 | 05/20/2025 | Books | |||||
| Library of Congress Classification | Marketing Management | LRC - Annex II | National University - Manila | Filipiniana | 03/23/2018 | Reaccessioned | FIL HF 5415.1 .D367 1983 c.4 | NULIB000014928 | 06/05/2025 | c.4 | 05/20/2025 | Books |