Marketing management in the Philippine setting /
Del Val, Edgar P.
Marketing management in the Philippine setting / Edgar P. Del Val - Mandaluyong City, Philippines : National Book Store, c1983 - 221 pages ; 22 cm.
Includes bibliographical references and index.
Chapter 1. Analyzing the business Environment -- Chapter 2. Determining Corporate Strategy -- Chapter 3. Looking into Consumer Demand -- Chapter 4. Succeeding in Product management -- Chapter 5. Market Research for product Development -- Chapter 6. Pricing of profits -- Chapter 7. Managing the Sales Force -- Chapter 8. Developing Channels of distribution -- Chapter 9. Promoting the product -- 10. Developing your marketing Plan -- 11. Social responsibility in Marketing Management .
This book is addressed to students of management as well as to Filipino businessmen whose professional discipline may lie in other fields.
9710800876
MARKETING -- PHILIPPINES
HF 5415.1 .D367 1983
Marketing management in the Philippine setting / Edgar P. Del Val - Mandaluyong City, Philippines : National Book Store, c1983 - 221 pages ; 22 cm.
Includes bibliographical references and index.
Chapter 1. Analyzing the business Environment -- Chapter 2. Determining Corporate Strategy -- Chapter 3. Looking into Consumer Demand -- Chapter 4. Succeeding in Product management -- Chapter 5. Market Research for product Development -- Chapter 6. Pricing of profits -- Chapter 7. Managing the Sales Force -- Chapter 8. Developing Channels of distribution -- Chapter 9. Promoting the product -- 10. Developing your marketing Plan -- 11. Social responsibility in Marketing Management .
This book is addressed to students of management as well as to Filipino businessmen whose professional discipline may lie in other fields.
9710800876
MARKETING -- PHILIPPINES
HF 5415.1 .D367 1983