Advertising in America: the first 200 years / Charles A. Goodrum and Helen Dalrymple

By: Material type: TextTextPublication details: New York : Harry N. Abrams, Inc. Publishers, c1990Description: 288 pages : illustrations ; 31 cmISBN:
  • 810911876
Subject(s): LOC classification:
  • HF 5813 .U6G66 1990
Contents:
A short history of advertising in America-from the founding of the republic to World War I -- A short history-from World War I to present -- Cereals, soap, and sex -- The great names go back so far -- The hard ones-how do you sell a ...? -- Cosmetics-how to attract the opposite sex -- Faraway places with strange-sounding names -- Guilt, shame, and blame -- Art, artists, and illustrators -- The educator of new technology -- A century of cigarettes -- Lingerie, hosiery, and underwear-selling the package for the form divine -- The face of advertising -- The automobile -- Gender change -- Causes-advertising in the service of the community
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II General Circulation General Education GC HF 5813 .U6G66 1990 (Browse shelf(Opens below)) c.1 Available NULIB000000961

Dalrymple, Helen

Includes bibliographical references and index.

A short history of advertising in America-from the founding of the republic to World War I -- A short history-from World War I to present -- Cereals, soap, and sex -- The great names go back so far -- The hard ones-how do you sell a ...? -- Cosmetics-how to attract the opposite sex -- Faraway places with strange-sounding names -- Guilt, shame, and blame -- Art, artists, and illustrators -- The educator of new technology -- A century of cigarettes -- Lingerie, hosiery, and underwear-selling the package for the form divine -- The face of advertising -- The automobile -- Gender change -- Causes-advertising in the service of the community

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