Advertising in America: (Record no. 3202)
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000 -LEADER | |
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fixed length control field | 01338nam a2200217Ia 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | NULRC |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20250520094817.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 250520s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 810911876 |
040 ## - CATALOGING SOURCE | |
Transcribing agency | NULRC |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF 5813 .U6G66 1990 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Abrams, Harry N. |
Relator term | author |
245 #0 - TITLE STATEMENT | |
Title | Advertising in America: |
Remainder of title | the first 200 years / |
Statement of responsibility, etc. | Charles A. Goodrum and Helen Dalrymple |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | New York : |
Name of publisher, distributor, etc. | Harry N. Abrams, Inc. Publishers, |
Date of publication, distribution, etc. | c1990 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 288 pages : |
Other physical details | illustrations ; |
Dimensions | 31 cm. |
500 ## - GENERAL NOTE | |
General note | Dalrymple, Helen |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Includes bibliographical references and index. |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | A short history of advertising in America-from the founding of the republic to World War I -- A short history-from World War I to present -- Cereals, soap, and sex -- The great names go back so far -- The hard ones-how do you sell a ...? -- Cosmetics-how to attract the opposite sex -- Faraway places with strange-sounding names -- Guilt, shame, and blame -- Art, artists, and illustrators -- The educator of new technology -- A century of cigarettes -- Lingerie, hosiery, and underwear-selling the package for the form divine -- The face of advertising -- The automobile -- Gender change -- Causes-advertising in the service of the community |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | ADVERTISING -- UNITED STATES -- HISTORY |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Library of Congress Classification |
Koha item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
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Library of Congress Classification | General Education | LRC - Annex II | National University - Manila | General Circulation | 04/18/2011 | Donation - BDO Foundation | GC HF 5813 .U6G66 1990 | NULIB000000961 | 05/20/2025 | c.1 | 05/20/2025 | Books |