Advertising in America: (Record no. 3202)

MARC details
000 -LEADER
fixed length control field 01338nam a2200217Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field NULRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250520094817.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250520s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 810911876
040 ## - CATALOGING SOURCE
Transcribing agency NULRC
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5813 .U6G66 1990
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Abrams, Harry N.
Relator term author
245 #0 - TITLE STATEMENT
Title Advertising in America:
Remainder of title the first 200 years /
Statement of responsibility, etc. Charles A. Goodrum and Helen Dalrymple
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Harry N. Abrams, Inc. Publishers,
Date of publication, distribution, etc. c1990
300 ## - PHYSICAL DESCRIPTION
Extent 288 pages :
Other physical details illustrations ;
Dimensions 31 cm.
500 ## - GENERAL NOTE
General note Dalrymple, Helen
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note A short history of advertising in America-from the founding of the republic to World War I -- A short history-from World War I to present -- Cereals, soap, and sex -- The great names go back so far -- The hard ones-how do you sell a ...? -- Cosmetics-how to attract the opposite sex -- Faraway places with strange-sounding names -- Guilt, shame, and blame -- Art, artists, and illustrators -- The educator of new technology -- A century of cigarettes -- Lingerie, hosiery, and underwear-selling the package for the form divine -- The face of advertising -- The automobile -- Gender change -- Causes-advertising in the service of the community
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element ADVERTISING -- UNITED STATES -- HISTORY
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     General Education LRC - Annex II National University - Manila General Circulation 04/18/2011 Donation - BDO Foundation   GC HF 5813 .U6G66 1990 NULIB000000961 05/20/2025 c.1 05/20/2025 Books