Advertising in America: the first 200 years /
Abrams, Harry N.
Advertising in America: the first 200 years / Charles A. Goodrum and Helen Dalrymple - New York : Harry N. Abrams, Inc. Publishers, c1990 - 288 pages : illustrations ; 31 cm.
Dalrymple, Helen
Includes bibliographical references and index.
A short history of advertising in America-from the founding of the republic to World War I -- A short history-from World War I to present -- Cereals, soap, and sex -- The great names go back so far -- The hard ones-how do you sell a ...? -- Cosmetics-how to attract the opposite sex -- Faraway places with strange-sounding names -- Guilt, shame, and blame -- Art, artists, and illustrators -- The educator of new technology -- A century of cigarettes -- Lingerie, hosiery, and underwear-selling the package for the form divine -- The face of advertising -- The automobile -- Gender change -- Causes-advertising in the service of the community
810911876
ADVERTISING -- UNITED STATES -- HISTORY
HF 5813 .U6G66 1990
Advertising in America: the first 200 years / Charles A. Goodrum and Helen Dalrymple - New York : Harry N. Abrams, Inc. Publishers, c1990 - 288 pages : illustrations ; 31 cm.
Dalrymple, Helen
Includes bibliographical references and index.
A short history of advertising in America-from the founding of the republic to World War I -- A short history-from World War I to present -- Cereals, soap, and sex -- The great names go back so far -- The hard ones-how do you sell a ...? -- Cosmetics-how to attract the opposite sex -- Faraway places with strange-sounding names -- Guilt, shame, and blame -- Art, artists, and illustrators -- The educator of new technology -- A century of cigarettes -- Lingerie, hosiery, and underwear-selling the package for the form divine -- The face of advertising -- The automobile -- Gender change -- Causes-advertising in the service of the community
810911876
ADVERTISING -- UNITED STATES -- HISTORY
HF 5813 .U6G66 1990