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1. Books
Consumer behavior and marketing strategy / J. Paul Peter and Jerry C. Olson by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: [Place of publication not identifed] : McGraw Hill Education, c1999
Availability: Items available for loan: LRC - Annex II (1)Collection, call number: Gen. Ed. - CBA GC HF 5415.3 .P463 1999.

2. Books
Marketing management : knowledge and skills / J. Paul Peter and James H. Donnelly, Jr. by
Edition: Sixth edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Irwin Inc., c2000
Availability: Items available for loan: LRC - Annex II (1)Collection, call number: Gen. Ed. - CBA GC HF 5415.13 P387 2000.

3. Books
Marketing management : knowledge and skills / J. Paul Peter and James H. Donnelly, Jr. by
Edition: Eleventh Edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore : McGraw Hill Education, c2013
Availability: Items available for loan: LRC - Annex II (1)Collection, call number: Gen. Ed. - CBA GC HF 5415.13 .P48 2013.

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