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Marketing management : knowledge and skills / J. Paul Peter and James H. Donnelly, Jr.

By: Contributor(s): Material type: TextTextPublication details: Singapore : McGraw Hill Education, c2013Edition: Eleventh EditionDescription: xvii, 796 pages : illustrations ; 26 cmISBN:
  • 9789814646093
Subject(s): LOC classification:
  • HF 5415.13 .P48 2013
Contents:
Section 1. Essentials of marketing management -- Section 2. Analyzing marketing problems and cases -- Section 3. Financial analysis for marketing decisions -- Section 4. Marketing management cases -- Section 5. Strategic marketing cases -- Section 6. Developing marketing plans.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II General Circulation Gen. Ed. - CBA GC HF 5415.13 .P48 2013 (Browse shelf(Opens below)) c.1 Available NULIB000009807

Includes index.

Section 1. Essentials of marketing management -- Section 2. Analyzing marketing problems and cases -- Section 3. Financial analysis for marketing decisions -- Section 4. Marketing management cases -- Section 5. Strategic marketing cases -- Section 6. Developing marketing plans.

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