Marketing management : knowledge and skills / J. Paul Peter and James H. Donnelly, Jr.

By: Contributor(s): Material type: TextTextPublication details: New York : Irwin Inc., c2000Edition: Sixth editionDescription: xx, 876 pages : illustrations ; 26 cmISBN:
  • 71188584
Subject(s): LOC classification:
  • HF 5415.13 P387 2000
Contents:
Section I: Essentials of Marketing Management -- Section II: Analyzing Marketing Problems and Cases -- Section III: Financial Analysis for Marketing Decisions -- Section IV: Internet Exercises and Sources of Marketing Information -- Section V: Marketing Management Cases -- Section VI: Strategic Marketing Cases -- Section VII: Developing Marketing Plans
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II General Circulation Gen. Ed. - CBA GC HF 5415.13 P387 2000 (Browse shelf(Opens below)) c.1 Available NULIB000005899

Includes index.

Section I: Essentials of Marketing Management -- Section II: Analyzing Marketing Problems and Cases -- Section III: Financial Analysis for Marketing Decisions -- Section IV: Internet Exercises and Sources of Marketing Information -- Section V: Marketing Management Cases -- Section VI: Strategic Marketing Cases -- Section VII: Developing Marketing Plans

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