Image from Amazon.com
Principles of marketing / Philip Kotler and Gary Armstrong
Material type:
TextPublication details: Boston, Massachusetts : Pearson, c2013Edition: 14th EditionDescription: 636 pages : illustrations ; 26 cmISBN: - 9780273779827
- HF 5415 .K68 2013
Contents:
1. Defining marketing and the marketing process -- 2. Understanding the marketplace and consumers -- 3. Designing a customer-driven strategy and mix -- 4. Extending marketing.
Books
| Item type | Current library | Home library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
|
Books
|
National University - Manila | LRC - Annex II General Circulation | Gen. Ed. - CBA | GC HF 5415 .K68 2013 c.1 (Browse shelf(Opens below)) | c.1 | Available | NULIB000007546 | ||
|
Books
|
National University - Manila | LRC - Annex II General Circulation | Gen. Ed. - CBA | GC HF 5415 .K68 2013 c.2 (Browse shelf(Opens below)) | c.2 | Available | NULIB000009829 |
Browsing LRC - Annex II shelves, Shelving location: General Circulation, Collection: Gen. Ed. - CBA Close shelf browser (Hides shelf browser)
| No cover image available | No cover image available |
|
|
|
|
|
||
| GC HF 5415.I55 .G75 2006 Product lifecycle management : driving the next generation of lean thinking / | GC HF 5415 .J64 1998 Who moved my cheese? : an a-mazing way to deal with change in your work and in your life / | GC HF 5415 .K68 2008 Principles of marketing / | GC HF 5415 .K68 2013 c.1 Principles of marketing / | GC HF 5415 .K68 2013 c.2 Principles of marketing / | GC HF 5415 .K86 2004 Marketing as strategy : understanding the CEO's agenda for driving growth and innovation / | GC HF 5415 .K86 2012 Marketing and business management / |
Includes bibliographical references and index.
1. Defining marketing and the marketing process -- 2. Understanding the marketplace and consumers -- 3. Designing a customer-driven strategy and mix -- 4. Extending marketing.
There are no comments on this title.
Log in to your account to post a comment.