Principles of marketing /
Kotler, Philip
Principles of marketing / Philip Kotler and Gary Armstrong - 14th Edition. - Boston, Massachusetts : Pearson, c2013 - 636 pages : illustrations ; 26 cm.
Includes bibliographical references and index.
1. Defining marketing and the marketing process -- 2. Understanding the marketplace and consumers -- 3. Designing a customer-driven strategy and mix -- 4. Extending marketing.
9780273779827
MARKETING --TEXTBOOKS
HF 5415 .K68 2013
Principles of marketing / Philip Kotler and Gary Armstrong - 14th Edition. - Boston, Massachusetts : Pearson, c2013 - 636 pages : illustrations ; 26 cm.
Includes bibliographical references and index.
1. Defining marketing and the marketing process -- 2. Understanding the marketplace and consumers -- 3. Designing a customer-driven strategy and mix -- 4. Extending marketing.
9780273779827
MARKETING --TEXTBOOKS
HF 5415 .K68 2013